Category Archives: Trademark Copyright Licensing

Is a Trademark Different from a Service Mark?
Businesses and organizations can protect distinct words, phrases, symbols, or logos that are associated with their brand These are known as trademarks or, in some cases, service marks. At Perkins Law – Brand Protection, we offer our TRADEMARK GENIE® service and we specialize in getting trademarks approved for our clients. Our team wants to… Read More »

What Options are Available to Deal With the Breach of an IP Licensing Agreement?
Through a licensing agreement, the right to use intellectual property—such as a trademark or a copyright—can be granted to another party. A properly drafted licensing agreement is a legally enforceable contract. You can take action against the counterparty to address a breach. A proactive approach is key. Here, our Florida trademark and copyright licensing… Read More »

What Makes a Trademark Distinctive?
A trademark is a unique word, symbol, phrase, or other mark that serves as a source identifier for goods or services. It is a form of intellectual property (IP). However, a trademark can only qualify for protection if it is sufficiently distinctive. Here, our Florida trademark registration attorney provides a more comprehensive overview of… Read More »

Trademark Litigation: Frida Kahlo Corporation Takes on Amazon Sellers
According to a report from The Art Newspaper, the Frida Kahlo Corporation—the holding company that owns much of the famed Mexican artist’s intellectual property (IP)—has filed a copyright infringement lawsuit against a collection of Amazon sellers. Here, our Florida trademark litigation attorney discusses the case and legal issue in more detail. Frida Kahlo Corporation… Read More »

Four Mistakes to Avoid When Licensing Your Copyright
A copyright can be a commercially valuable form of intellectual property (IP). The Copyright Alliance notes that copyrights are valued at $1.8 trillion in the United States. In some cases, a copyright may be licensed by the holder to another party. When used properly, licensed agreements can bring major benefits to both parties. That… Read More »

Adidas Files Notice of Opposition Against LIV Trademark
According to a report from Yahoo News, Adidas—the Germany-based multinational athletic apparel company—has filed a Notice of Opposition against LIV’s trademark filing. LIV is a professional golf tour that recently started a merger with the PGA. Adidas argues that the LIV logo is confusingly similar to its own trademark-protected logo. Here, our Florida trademark… Read More »

Why You Need to Conduct a Trademark Search Before You File Your Application
Are you preparing to file a trademark application? There are certain key steps that you need to take before doing so. It is imperative that you conduct a comprehensive trademark search before you file your application. In this article, our Florida trademark lawyer explains why it is so important to conduct a comprehensive trademark… Read More »

Trademark Protection: What Every Small Business Owner in Florida Should Know
The Small Business Administration (SBA) estimates that there are three million small businesses in Florida. As a small business owner, your brand matters. Trademark rights are a key part of a brand. It is a common misconception that trademark protection is only really available for large companies. In reality, many small businesses can benefit… Read More »

Report Marketing Agency Sues Elon Musk Over “X” Trademark
According to a report from Reuters, a Florida-based marketing agency has filed a trademark infringement lawsuit against Elon Musk over the “X” brand. X Social Media alleges that the now-rebranded social media platform “X”—formerly known as Twitter—is violating its trademark. Here, our Florida trademark attorney provides an overview of the key issues raised in… Read More »

Federal Judge in Florida Denies Coca-Cola’s Bid to Disqualify Law Firm in Trade Secret Litigation
According to a report from Reuters, a federal judge in Florida has denied Coca-Cola’s petition to disqualify a major law firm from a trade secret misappropriation lawsuit. The court determined that Paul Hastings, a Washington D.C.-based law firm, can continue to represent the plaintiff in the case (SuperCooler Technologies, Inc.). Here, our Florida trade… Read More »